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Buying guide

Best eSIM for Europe: how to choose, and what to buy

Last reviewed 7 November 2026 · 5 min read

Short answer: If your trip crosses borders, buy one regional Europe eSIM rather than a plan per country. The biggest regional plan we sell covers 41 countries, with 5 GB at £19.99. If you stay in one country, a local plan is usually cheaper.

See Europe plans from £5.49

“Europe” is not one market. It is a patchwork of countries that happen to share a rail network, and whether a regional eSIM is the right buy depends on how many of them you will actually cross.

Which plan to buy for your trip length

For Europe we currently sell 5 plans, from 1 GB for £5.49 up to 20 GB for £35.49. Matching those to the length of a trip gives the table below.

Which plan size to buy by trip length
Trip lengthLight use (maps, messaging)Moderate use (plus social, photos)
3 days1 GB · £5.49 (7 days)3 GB · £13.49 (30 days)
7 days3 GB · £13.49 (30 days)5 GB · £19.99 (30 days)
14 days3 GB · £13.49 (30 days)10 GB · £22.99 (30 days)
30 days10 GB · £22.99 (30 days)20 GB · £35.49 (30 days)

Planning figures, not guarantees: roughly 200 MB a day for light use and 500 MB a day for moderate use. Daily video streaming, video calls and large downloads use far more. The plan shown is the cheapest one in our live catalogue that is both big enough and valid long enough.

Europe eSIM plans and prices

This is the largest regional plan in our catalogue, covering 41 countries. The best value per gigabyte is the 20 GB plan, at £1.77 a gigabyte.

Europe eSIM plans and prices
DataValid forPricePer GB
1 GB7 days£5.49£5.49
3 GB30 days£13.49£4.50
5 GB30 days£19.99£4.00
10 GB30 days£22.99£2.30
20 GB30 days£35.49£1.77

One country or several: how to decide

One country, one trip: buy that country’s plan. It is almost always the cheapest, and you will not be paying for coverage in places you are not going. Two countries or more: do the sum. Two local plans mean two installs and two top-ups, and a regional plan is often the same money with one QR code and no switching on the train.

The trap is the tourist-circuit trip that looks like one country and is actually three: Paris, then the Eurostar, then London; Italy with a day trip to Switzerland; Austria with a stop in Prague. Those are the itineraries a regional plan exists for.

The countries people assume are included and are not

Three places catch travellers out because they sit inside Europe geographically but outside the EU: the United Kingdom, Switzerland and Turkey. Regional plans differ on whether they include them, so read the country list on the plan before you buy rather than assuming.

Coverage in the country list is also not the same as coverage on the ground. Alpine valleys, long tunnels and Scandinavian wilderness lose signal on any plan, however broad it is.

If you already have EU roaming

If your normal SIM is from an EU or EEA country, roam-like-at-home usually already covers you across the EU, and a travel eSIM is only worth buying if your home allowance is small. If your SIM is British, American, Canadian, Australian or anywhere outside the EEA, it does not, and that is exactly who a regional plan is for.

On the largest regional plan we sell, which covers 41 countries: the United Kingdom is included, Switzerland is included and Turkey is included. Smaller regional plans differ, which is why the country list is the thing to read first.

Related guides

We sell eSIMs, so this is a seller’s guide. Prices on this page were read from our catalogue on 7 November 2026; coverage notes are general, so check the plan before paying.

Common questions

For two or more countries it often is, because you buy and install once. For a single country a local plan is normally cheaper. Price both for your actual route; the answer changes with the itinerary.
It depends on the plan. These three are outside the EU and regional plans handle them differently, so check the country list on the specific plan you are buying rather than assuming.
Europe plans start at £5.49 (1 GB, 7 days); 5 GB is £19.99 and the largest plan is £35.49 for 20 GB.

Buy on the website or in the app

Buy your eSIM on the website or in the app — whichever you prefer. Buy on the website and you’ll get a QR code and activation details to install right away. Buy in the app and you can also install automatically with one tap, plus track your data and manage all your eSIMs in one place.

Buy on the website

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